HOW A LAW FIRM IN LONDON BECAME MY CLIENT- REMEMBER I LIVE IN LAGOS
Yesterday I finished a two-day sales training for a bank, 7 hours per day.
I asked the marketers in the bank,
‘HOW MANY ‘C.A.C’ DO YOU HAVE?” They went like hmmmmm What do you mean, well a CAC means CLIENT ACQUISITION CHANNELS. It basically means how many ways do you have to attract, convert and turn a new client into a paying customer?
HAVE CHANNEL ASYMMETRY OVER YOUR COMPETITORS
The asymmetry means, a lack of equality between two parts. When you have client acquisition asymmetry, you have more ways to get new paying clients into your business than your competitors.
This is why one of the most important questions you should ask a new client is ‘PLEASE HOW DID YOU HEAR ABOUT ME OR US’ The answer you consistently get is a revelation of your most virile channel of getting a customer
SOME OF MY CLIENT ACQUISITION CHANNELS ARE
Instagram (videos, carousel, reel, and stories)
Referrals
proposals
sponsored ads
speaking gigs
SALES IS A CONTACT SPORT VIDEO
So I put out a video daily on Instagram. One day I did a video titled ‘SALES IS A CONTACT SPORT’ and the owner of a law firm in the UK/LONDON reached out to me to speak to his team via zoom on the principles of selling.
To the glory of God, they paid, and boom! we did the job. So I acquired those clients through my Instagram client acquisition channel.
DECODE YOUR CHANNELS
Which CAC is currently working for you?
how do you intend to make it work even better?
SELL ANYTHING TO ANYONE 4-WEEKS LIVE SCHOOL
Hey,
I am doing a 4-weeks live online school. Click on the link below to read about it:
https://iampaulfoh.com/sell-anything-to-anyone/
PRODUCT REVIEW
My product review for this week is GOOGLE CALENDAR this free app has saved me from a lot of embarrassment. Here is teaching i did on it to members of my paid Whatsapp group: TEACHING ON GOOGLE CALENDAR