YOUR EGO IS THE ENEMY
Take you ego out, so you can make 'EGO' ('ego' also means money in an African dialect)
Every word in the English language has a parent.
They have a place, source, or root where they emerged from. Your understanding of the etymology ( etymology means the history or root of a word) of a word will deepen your usage and appreciation for the word and thus enlarge and improve your vocabulary.
‘EGO’ The root or etymology of the word ‘EGO’ comes from the Latin word which means ‘I’
An egocentric person considers themselves the center of the world, while an egomaniac is DANGEROUSLY OBSESSED with their own needs, wants, and desires in a morbid dimension. Businesses, empires, and relationships have been destroyed because of the curse of an overblown ego.
‘ALTER’ The root or etymology of the word ‘ALTER’ comes from the Latin word which means OTHER.
This is where you get the words: altruistic, altruism, and alternative from. An ‘ALTRUIST’ is a person that looks out for benefit of other people.
BRINGING IT ALL TOGETHER
To succeed in sales, marketing and business you CANNOT BE ‘EGOCENTRIC’
You’re not in business to meet your needs, you’re in sales and business to meet the needs and wants of the ‘OTHER’ and if you do it well your own needs will be met.
‘YOU MUST JOIN THE CONVERSATION THAT IS ALREADY TAKING PLACE IN THE MIND OF THE CUSTOMER” Robert Collier
To sell successfully remove your ego, and put on your ALTRUISTIC CAP, what are the needs of your clients? what keeps them up at night? what are their dreams? Your wealth will grow if you can answer those questions for them.
When you think like that you have EMPATHY. Let’s breakdown the etymology of the word ‘EMPATHY’ its from Greek which means this:
EM- Meaning ‘in’ or ‘to go into’
PATHOS- Meaning ‘feeling’ or ‘passion’
So if you combine them together empathy means ‘going into the feelings of another person’
When you help other people get what they want, they will also help you get what you want.
Before I conclude I have an ANNOUNCEMENT FOR YOU
I just started the paid version of THE FOH LETTERS
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Deep dive audio interview with successful entrepreneurs and salespeople from all industries
Discounts to all my events and products
step by step actionable sales and marketing secrets
you will receive it every Sunday per week which makes it 4 times a month
once in a while I will do free zoom classes for all those who subscribe to the paid version
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In conclusion, REMOVE YOUR EGO, PUT ON YOUR ALTRUISTIC CAP if you want to serve your clients and create wealth.