You Don’t Have a Money Problem. You Have a Value Problem.
In 2020, Bruno Wogu was working at a gym for ₦40,000 a month.
He had no clue he would one day be called “The Einstein of Marketing.”
He just wanted to stay busy after NYSC.
Then life hit.
His phone—worth ₦100,000—was yanked out of his hand in Lagos traffic.
It wasn’t the first time.
It was the third time in two years.
And that moment broke something.
But instead of spiraling, he asked himself one question that flipped his life:
“What do rich people have that I don’t?”
His answer was brutally simple:
Value. And distribution.
They had something people wanted.
And a way to get it into people’s hands.
That question led him to affiliate marketing.
To behavioral psychology.
To Thinking, Fast and Slow, Influence, and the work of Rory Sutherland.
To becoming one of the most compelling marketers online today.
From ₦40,000/month to $2.5 million sold
Bruno went from gym staff to selling his first product online in 12 days.
He made ₦2,250 ($5) that day.
He cried.
By the first week: ₦100,000.
By the first month: ₦1 million.
And today, he and his clients have sold over $2.5 million in digital products and services.
That’s what happens when you get obsessed with solving real problems—and learn how to distribute the solution.
Sales Is Not About Being Liked. It's About Being Useful.
Bruno used to hate marketing.
He thought it was:
Scammy
Desperate
Sleazy
Then he discovered the science of human behavior.
He realized:
“All persuasion is self-persuasion.”
You don’t need to convince people.
You need to help them discover their own problem—and position your product as the clearest path forward.
And the best way to do that?
Ask better questions.
Bruno teaches that:
Sales isn’t about being liked, it’s about being trusted.
Discovery is 80% of the sales process.
Disqualify fast.
Go for the “no.”
Close at the beginning.
The product is not for everyone. And that’s okay.
The Episode is Now Live
In this conversation, Bruno and I dive deep into:
The stolen phone that led to $2.5 million
The moment poverty became a choice
The difference between marketing and sales
How to fix your pricing objections
Why FinTech and real estate in Nigeria still don’t “get” sales
His favorite books and why Influence changed his life
Why ChatGPT is his daily learning partner
If you’ve ever felt stuck, lost, or like your skillset isn’t translating into income —
This episode will change the way you see your business.
Listen now on Spotify, Apple, or YouTube.
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