What you say you want was triggered by what you saw other people experiencing.
There are people in your virtual and actual life that are objects of your desire. You saw them having something and that inspired you to want that thing as well.
Put small children in a room with lots of toys, the moment one of them gets extremely engrossed and excited about one particular toy, next a second kid joins the excitement, then a third kid then all of them.
Rene Girard the French Polymath and Philosopher said we are ‘MIMETIC’ (meaning Imitative beings) Through imitation we learn a language, social behavior, and living. In other words, we see, then do. This is why when you pick up the menu in a restaurant and you’re not sure of what to order if the waiter points to item 6 and says ‘‘This is what most people order when they come here” You automatically order it.
MEME
In his popular book ‘THE SELFISH GENE’ Richard Dawkins said we are are ‘MEME’ creatures. Now, the word ‘MEME’ was formed by Richard Dawkins to explain the human ‘GENE’ Now a gene is a self-replicating unit of biological information stored inside a chromosome. It replicates, it basically makes more of itself that’s why you act and look like your parents. That’s also why some sicknesses tend to run in your family or for some it’s alcoholism and that is why intelligent people most times give birth to intelligent children.
If GENES carry self-replicating biological information that spreads, Dawkins said MEMES carry social information stored as ideas in people’s minds in the form of books, slogans, ideas, and information.
THE APPLICATION OF MEMES
Some popular MEMEs that spread:
‘Apc Change’ During the Buhari campaign
‘Make America Great’ Donald Trump campaign
Musicians that tell you to do a ‘Challenge’ with their new songs so that you can replicate their ideas as Tiktoks, or Instagram videos
APPLICATION OF MIMETICS
Because humans are mimetic or imitative creatures by default, get someone to endorse your product that the herd of people you want to influence to buy your product like and respect. This was exactly how Beacon and Egg was adapted into American breakfast
“When he was hired by a company that sold pork, he made bacon and eggs the all-American breakfast by getting his friend, a doctor, to write a letter to five thousand other doctors, urging them all to sign on to the recommendation that eating a heavier breakfast (“bacon and eggs”) would be healthier for Americans.” Edward Barney
He knows that people take the opinion of their Physicians seriously he got the endorsements of Doctors and as more people started eating bacon and egg mimetics kicked in.
WHY INSTAGRAM AND TITOK CHALLENGES DO WELL
Nigerian artists instinctively know this truth so they always use it. Can you start your own challenge?
HOW I USE IT
I have done sales training for many banks in Nigeria, my closing rate increased when I started telling other banks the work I am doing for other banks. I remember the head of training in a bank telling me “ Paul the only reason why I looked at your proposal and called you for this meeting is that I saw that you have done training for JOBBERMAN”
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