WHY I COPY PAYSTACK ( And why you should too)
I use paystack to process all my online payments. Paystack is a $200,000,000 payment company, you have probably bought a concert ticket, flight ticket, and product using paystack.
One thing that people don’t realize is the marketing, sales, and behavioral economics machine that powers the conversion rate of paystack. So let me unpack a few for you.
REVERSE ENGINEERING THINKING: Paystack say to themselves ‘What objection or objections can stop a person from signing up when they hit our landing page?’
A. ‘How long will it take before I start getting payment from my clients’ And boom they answered it ‘START ACCEPTING PAYMENTS IN 30 MINUTES’ Notice they didn’t say minutes like KUDA BANK said on their landing page. Use specific language and numbers. ‘40 shoes sold in 30 days is better and stronger than a lot of shoes sold’
B. ‘CREATE A FREE ACCOUNT’ They also answered the objection of ‘ WILL I PAY MONEY TO SIGN UP’ They quickly said ‘CREATE A FREE ACCOUNT
What they did here is they answered your questions before you raised them. Powerful revered engineering at work here.
READ ON FOR HOW TO APPLY IT IN YOUR BUSINESS AND SIDE HUSTLE
APPLICATION
Write down the top 3 objections your clients give you: ‘It’s too expensive’ ‘Let me think about it
Write a REVERSE ENGINEERING response to them
There are 12 psychological, sales, and marketing principles like these that I have gleaned from African companies that you can start applying in your business. I’ll share the rest in the paid version
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This week’s message was on 10 MARKETING AND SALES STRATEGY OF KUDA BANK AND PAYSTACK
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