WHAT PEOPLE BUY VS WHAT YOU SELL
People don’t buy products! Here’s what they buy
How to make money
How to save money
How to attract or enhance intimacy
Protection for their families (Insurance, security, and related services)
Status and prestige (Luxury brands, high-end fashion, expensive cars)
How to be more famous or popular
How to find love and romance
How to save time
Think about it—no one is really buying a product or service. They’re buying what the product does for them.
4 days ago i flew to Lagos Nigeria to give a sales training, the company that paid my flight ticket, lodged me in a 5-star hotel and paid my consulting fee did not buy ‘PAUL FOH’
What they bought was their 1,000 salespeople to make sales- Period.
My skill is just a vehicle to get there.
They don’t buy cars; they buy the freedom of transportation.
They don’t buy vacations; they buy status, adventure, and a story to tell.
They don’t buy gym memberships; they buy confidence, attraction, and longevity.
Your Product Is the Vehicle
Now, picture your product or service as the fast car that takes your clients to their desired destination.
Your job is to sell the outcome, not the object.
Focus on what they want, desire, and lust for—not just the technical specs of what you offer.
People don’t buy what you sell. They buy what it helps them become.
Are you positioning your offer this way? If not, start now.
P.S
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