Unlocking Paystack's Secrets: Why I Model Their Tactics (And Why You Should Follow Suit
In the world of commerce, I rely on Paystack for all my online payment processing needs. Paystack, a thriving $200,000,000 payment company, has facilitated countless transactions for concert tickets, flight bookings, and various products - you've probably used it yourself.
What often goes unnoticed, though, is the marketing, sales, and behavioral economics machinery behind Paystack, powering their impressive conversion rates. Let's dive into a few key insights.
REVERSE ENGINEERING THINKING: Paystack employs a smart approach. They ask themselves, "What objections might prevent someone from signing up when they land on our page?"
A. "How long will it take before I can start receiving payments from my clients?" And they promptly answer: "START ACCEPTING PAYMENTS IN 30 MINUTES." Note that they don't just say "minutes" like KUDA BANK does on their landing page; they use specific language and numbers. "Selling 40 shoes in 30 days is more effective and powerful than selling a lot of shoes."
B. "CREATE A FREE ACCOUNT" - They also address the objection of, "Will I have to pay to sign up?" with a straightforward response: "CREATE A FREE ACCOUNT."
They have entered inside the brain of their ideal customer and uncovered their fears, hopes and dreams.
What sets Paystack apart is their ability to preemptively answer your questions before you even pose them. It's a brilliant example of reverse engineering in action.
c. Social Proof:
“Embraced by industry giants like Bolt, MTN, BUA, and Domino's Pizza,"
This is a masterful deployment of the SOCIAL PROOF principle. When you spot respected companies aligning with a brand, it instantly dissolves any lingering doubts, leaving you convinced that they're the right choice. To instill trust in your clients, narrate the stories of others who've placed their unwavering faith in you.
READY TO PUT THESE PRINCIPLES INTO ACTION FOR YOUR BUSINESS AND SIDE HUSTLE?
Enumerate the top three objections your clients frequently raise, such as "It's too expensive" or "Let me think about it."
Generate a REVERSE ENGINEERING response to each objection.
This is just one of the numerous psychological, sales, and marketing principles I've gleaned from highly successful African companies. You can begin implementing these strategies in your business right away.
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