These 2 Sectors Attracted ₦4 Trillion in Bank Loans—Here’s How to Build Your Next Product Around Them
When the money moves, entrepreneurs should move too.
Banks don’t play with their money.
If they’re lending heavily to certain sectors, it’s because they expect returns. That’s all the signal you need to know where to build and who to serve.
Let’s talk about what the 2024 earnings reports from Zenith Bank Plc and GTCO Plc are telling us.
1. Real Estate & Construction: Quiet Giant
The Numbers:
Zenith Bank: 6.4% of total loans = ₦857.6 billion
GTCO Plc: 1.09% of total loans = ₦30.4 billion
That’s ₦888 billion poured into one industry—real estate and construction.
Think of the property developers, cement distributors, roofing sheet suppliers, plumbers, painters, interior designers, architects, and agents. Money is flowing through this value chain. Who is training their staff? Who is building digital products for them? Who is selling to them?
If it’s not you, you’re missing out.
2. SMEs – The Hustle Sector
The Numbers:
Zenith Bank: 26.6% of loans went to General Commerce, mostly SMEs = ₦3.57 trillion
GTCO Plc: 2.27% = ₦63.3 billion
That’s over ₦3.6 trillion loaned to small and medium businesses across Nigeria. Importers, retailers, agro-distributors, logistics owners, fashionpreneurs, POS agents, cosmetics resellers, and more.
And they’re not just sitting on that money. They want to move product, grow teams, run ads, get trained, and hit targets.
So What Should You Do?
Here’s how I play this game:
A few years ago, I saw a report showing that over 60% of Nigerians are under 40 years old. That insight inspired me to write a book titled “10 Secrets of Successful Young People.”
Why? Because that age group is a sector of its own.
And guess what happened?
NNPC and a Nigerian state government bought the book in bulk for their youth empowerment programs.
That’s what happens when you align your product to data and demographics.
In 2023, I also worked closely with Zylus Real Estate Developers as their sales coach. That year, Zylus made over ₦36 billion in revenue. When a real estate company pays attention to sales training, and it’s backed by bank financing and strong team execution, the results speak for themselves.
Action Points
Study the players in Real Estate and SME sectors.
Visit their pages. Call their staff. Ask questions. Understand their sales pain points.Create one offer tailored to either sector.
It could be:A WhatsApp automation program for estate agents
A customer service script playbook for market women
A bulk SMS strategy for hardware distributors
Market it with their language, not yours.
Speak to their daily struggles and show them the gain.Position yourself for corporate and institutional sales.
If NNPC and a state government can buy books in bulk, imagine what’s possible for your course, coaching, or software when it’s aligned with a sector.
Final Word
Forget random hustle. Go where the banks are betting big.
₦4 trillion isn’t small money. And it’s not going to stop there.
The question is:
Will you be the one selling to those who just got funded,
or will you be watching others do it while you scroll through content?
If you want to learn how to sell to young people, how to position yourself for institutional deals, and how I sell to real estate companies like Zylus, then join my 5-Day Make Sales Challenge.
I’ve extended a 50% discount just for this season.
This is your chance to learn how to sell to the sectors that banks are betting on.
Click here to join: 5-DAY MAKE SALES WEBINAR