The law of 250
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Many years ago in Nigeria, I served a client so well that he introduced me to the Governor’s wife of a state.
That one introduction led to something I could never have planned:
She became a repeat client of my sales coaching services for 2 years—right up until she left power.
That’s the Law of 250 in action.
Let me tell you another one.
A gentleman once read my physical, printed newsletter back when I still sent those out. (I’m ageing myself here, haha.)
He called me one day and said,
“Paul, I like your writing. I know someone at NNPC Medical who needs this level of thinking.”
That intro led to a 5-year stretch of corporate sales training for NNPC.
Again, all from one client. One contact.
What is the Law of 250?
In his classic book How to Sell Anything to Anybody, Joe Girard observed something powerful at a funeral in Detroit.
He noticed that the average number of people who showed up to sign the guest book at every funeral was about 250.
Girard concluded that every human being influences at least 250 people in their lifetime.
So if you sell to one person and they love your work, your product, or your message…
They can help you reach 250 more.
Your job?
Earn that love.
Action Point:
If you're a coach, consultant, real estate agent, trainer, or creative…
Treat every client like a king or queen.
You never know who’s watching them.
Who they’re married to.
Who they work with.
Who they grew up with.
Your current client is not a wall.
They are a door.
And the right door can lead to rooms you never imagined.
Serve one client well enough and they’ll do your marketing for you.
Let the Law of 250 do what it does best.
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