THE '3CDR' CONTENT CREATION PROCESS- How to never lack content to share

“ Coach my problem is that I create content but after some time I run out of what to say, write or record’’ Have you ever felt that way? You are not alone. Nobody was born a content creator, it is something you must nurture.

WHY CONTENT?

Content is important because of the following

1. Helps you generate demand for your business

2. Helps you solve your present and future clients’ problems

3. It Points to you as the solution

4. Helps to build your personal brand

5. Leads to sales

The internet has empowered your clients. They can block you, mute you, or delete your chats. Getting their attention is key to your economic survival and prosperity.

I recently did sales training for a Fintec company with HQ in Canada, because a member of their board of directors saw my video on Instagram. I did not send a proposal, solicit for the job, or bribed anyone to get the job. That is the power of content

MY 3CDR CONTENT CREATION MODEL

• COLLECTION: The first step in creating compelling and valuable content is the collection phase. Content is everywhere. Places to collect content are: client problems, statistics about your industry, your daily life experiences, etc. Like what TRAVELLAB my travel company of choice is doing with content travellab

• CLASS: After collecting the content you put them into different classes or buckets for easy use. In my situation, I have the following classes: News, Problems, sales tips, and content creation. This is so that when I collect content from my various sources I’ll easily put them in their appropriate classes. For example statistics like ‘70% of sales are lost because of a lack of follow-up’ will fall into my ‘sales tip’ bucket. I use a ‘Notion app’ for this Below is a page on my Notion app on how i write this newsletter

  

• CREATE: The creation phase is where you: write the content, record the product video, do the IG live, etc

• DISTRIBUTE: This is the stage where you publish or distribute the content on all the social media or dark social platforms

• RE-PURPOSE: This is the stage where you transform one piece of content into something else. Let me explain: In 2020 I did a webinar on sales, I made N2,000,000 from that webinar. After the webinar, I turned the recording into the webinar in my 7th book ‘IRRESISTIBLE’

  

  and I have sold 1,000 copies of it. THAT IS CONTENT REPURPOSING right there

BREAKING NEWS: HOW TO BECOME A RESIDENT OF ANOTHER COUNTRY

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