The 12 Commandments of Successful Sales Prospecting
Number one, prospectors do not make excuses. They do not say, "This is not the right time to call," or "This is not a good day to call." They simply take action. After all, you cannot control whether a person will buy from you or not, so why make excuses? It is not a guarantee.
I recently came accros a recent podcast interview where it was reported that R n B singer R-Kelly recorded 25 albums while in prison.
Speaking of a NO EXCUSE situation, I just told you one.
Number two, they do not complain. Thou shall not complain. They do not say, "I don't have enough leads," or "I don't have quality leads." If you lack leads, go and find more. If you need quality leads, create a good lead magnet to attract the right prospects. If you don't have enough leads, send more direct messages, make more sales calls, and send more emails. Run more ads.
Number three, they do not whine. They do not say, "These leads are bad," or "These leads don't have money." They focus on results.
Number four, they do not live in fear. Thou shall not live in fear while prospecting. Some may worry, "What if they don't buy? What if they don't answer my call? What if they don't like me?" They do not let fear control them. Consider that people in Nigeria have made sales with their accents.
Number five, they do not procrastinate. They do not say, "I will make the sales call tomorrow," or "I will send the DM tomorrow." They understand that procrastination is a thief. Sometimes, when you say, "I will call them tomorrow," tomorrow they may not be available. Today is the day to act.
Number six, they prospect when times are good because they know that times will change. Businesses go through cycles. When you have many leads and opportunities, do not assume it will last forever. When there is plenty, behave as if there is not.
Number seven, they do not let temporary success lead to complacency.
Number eight, when times are bad, they do not relax. Fear can immobilize you, but that is the time to prospect the most. Set a goal, such as sending 15 DMs. If you do not send them, you do not give God material to work with.
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Number nine, they prospect every year and at all times. They prospect in various settings, whether at work, church, or the gym. They always include a call to action in their content.
Number ten, they practice prospecting. They understand that the more they learn, the more they earn. They role-play with colleagues, preparing for different customer responses.
Number eleven, they review their actions. They repeat what works and learn from what does not. They even use AI to analyze their sales techniques.
Finally, number twelve, they know that prospecting is spiritual, so they seek God's help. They do not rely solely on their strength. They pray about prospecting, engage in midnight prayers, fast, and declare God's word regarding their efforts.
A bonus commandment is that they have a strong reason for prospecting. They want to provide for their families and escape the shame of poverty.
Which of these commandments do you need to follow more closely?
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