PAY ME IN PROOF
There are certain types of payments that exceed the value of cash in the long term. Recently the NIGERIAN BRITISH CHAMBER of commerce which promotes business and trade between Nigeria and Great Britain (It is connected to the British Government) asked me to speak at their sales seminar.
They’re sort of like an NGO so they can’t pay my fee, I took the job and asked them to send me a written letter and testimonial stating the impact of my training . That letter can and has opened other doors for me. That’s called playing the long game
You can apply this idea by reducing your fee or price slightly for certain personal or corporate clients with an agreement that they’ll give you a video or written testimonial.
Imagine! if as a tailor you make clothes for a popular actor and they give you a positive review on Instagram or any other social media outlet that will give you: visibility, brand mileage and possibly sales.
A company MOEL SHIRTS sent me shirts for one of my international sales training, I wore the shirt and spoke about the experience on Instagram and they got a lot of orders because of my endorsement, that’s an example of paying in proof.
THE VARIOUS PROOF OF PAYMENT
Social Proof: This is when a happy client shares a testimonial about how happy they are working with you or the specific result they got by working with you
Proof of work: This is when you demonstrate your competence via the books you write, industry reports you publish, content you share or projects you have completed
This week think long-term and look for companies that can pay you not only in cash but in proof.
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