3 Marketing Examples

How to use them to increase sales conversion

Hey, it’s Paul.

The sun is out after a cool rainfall, my favorite Spotify playlist is playing in the background, and the aftertaste of my coffee blankets my taste buds with joy.

Estimated time of reading this letter is 3 minutes

Three marketing tips

See how Revolut Bank uses social proof to attract more users to download their banking app.

When was the last time you shared reviews, testimonials, or user-generated content from your happy clients? As simple as it sounds, this strategy significantly increases conversion rates.

After delivering a job, send your client a Google review link and encourage them to write a review. Then, share their feedback to boost your credibility and attract more customers.

Loss Aversion

Humans dislike losing; the pain of loss is more intense than the joy of gain. To see how this marketing tip can be applied, check out what this hotel did.I used to overlook the importance of incorporating scarcity and urgency in my sales copy, but I've since changed that approach.

Avoid giving your clients the impression that your offer will last forever.

For example, If you have only 10 pairs of shoes left in your store, let them know. This honest display of scarcity can effectively motivate purchases.

Zenith Bank

Above is an audio testimonial from a Zenith Bank staff member following a training session I conducted for them. I leveraged this testimonial to secure a sales training engagement with Lotus Bank, even though they were initially hesitant due to my location in England.

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TESTIMONIAL

“ Wow, what a ride it's been! Six months ago, I stepped into the world of sales feeling like a tiny fish in a huge pond. High-net-worth individuals? Negotiation tactics? It all seemed like a mountain too high to climb. But then, my Coach, Paul Foh came along and changed my mindset.

His training was like a turbo boost for my confidence. Suddenly, I was out there, hunting for prospects with so much tenacity. The game-changer though, was when Coach Paul Foh hammered the importance of referrals. It felt impossible at first, but it turned out to be my golden move.

Fast forward to today, and I'm not just closing deals; I'm smashing certain targets with over $2.5 million in transactions in the last months! It's crazy to think how far I've come, all thanks to the sales wizardry of Coach Paul Foh, one of my biggest blessings this year. This journey has totally flipped my sales game on its head, transforming me from potential to actual success. Here's to riding this wave even further!” Ifeoma

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