Make one of your product fail so all can succeed
In the world of business, an introductory offer is like a movie thriller—a preview that hooks the audience and keeps them wanting more. Just as a movie thriller sets the stage for the full cinematic experience, an introductory offer is designed to capture attention, build interest, and pave the way for bigger sales.
One of the most successful examples of this strategy in action is Tesco’s Meal Deal, priced at just £3.40.
This offer isn’t just about providing a quick, affordable lunch—it’s a masterclass in drawing customers in and encouraging them to spend more.
The Movie Thriller Approach to Sales
Inspired by the movie industry’s ability to create suspense and anticipation, an introductory offer serves as the first act in your customer’s journey ( A customers journey has the following steps: ATTENTION, ENGAGEMENT, PURCHASE, DELIVERY, RETENTION, ADVOCACY) with your brand. This is day 1 of my 5-day make sales challenge webinar, i will share details later.
It’s low-risk, high-value, and designed to showcase just enough of what you offer to leave your customers eager for more.
Case Study: Tesco’s Meal Deal
Tesco’s Meal Deal offers customers a main item, a snack, and a drink for £3.40—a price so attractive that it often draws people into the store specifically for this deal. But Tesco’s real genius lies in what happens next.
Once in the store, customers often end up purchasing additional items. Whether it’s grabbing a few extra groceries, picking up a treat, or simply browsing the aisles, this introductory offer leads to upselling and cross-selling opportunities, increasing the average basket size and driving overall sales.
Notice how each time you walk into a shop with the intention of buying just bread your end up buying something else in addition.
Yesterday i went into a store to buy bread and milk for my family and i ended up buying cashew nuts and plantain.
But that’s not all. The Meal Deal also builds loyalty. Regular customers appreciate the value and convenience, making them more likely to return not just for lunch, but for other shopping needs, solidifying Tesco’s position in the competitive grocery market.
Why This Matters for Your Business
The lesson here is clear: a well-crafted introductory offer can do more than just generate immediate sales—it can build long-term customer relationships and increase overall revenue. Whether you’re running a brick-and-mortar store or an online business, adopting this “movie thriller” approach can be a game-changer.
Join Me for Day 3 of the 5-Day Make Sales Challenge
If you’re interested in knowing how strategies like Tesco’s Meal Deal can work for your business, I’ve got something exciting for you. On Day 3 of my 5-Day Make Sales Challenge webinar, I’ll dive deep into how to create your own compelling introductory offers that draw customers in and keep them coming back.
This live challenge runs from October 1-5, and it’s your chance to learn, implement, and see results in real-time. Sign up now for just N30,000 or $30, but hurry—if you wait until September, the price goes up to N50,000 $50.
Don’t miss out on this opportunity to transform your sales strategy. Sign up today, and let’s get started on making your next offer a blockbuster hit!
