The DM that changed everything
In January 2025, I sent a cold DM to LemFi.
For context, LemFi is one of the biggest remittance companies serving Africans in the diaspora. Diaspora remittances to Nigeria hit a five-year high in 2025, reaching roughly $23 billion.
At the time, I simply reached out.
No warm introduction. No long relationship. Just a clear message and a willingness to ask.
Fast forward to March 20, 2026. I will be speaking at their conference.
That is the power of a simple cold message.
There is massive arbitrage in sending a thoughtful DM or email. Most people overthink it. Most people never press send.
But think about the math:
The downside of sending a DM is almost zero. You might get ignored. The upside is unlimited. New partnerships. New stages. New opportunities.
So send the DM. Send the email. Reach out.
Opportunity rarely knocks on the door of people who are too afraid to knock first.
That kind of thinking — knowing what to say, when to say it, and how to make every touchpoint count — is exactly what we cover in my AI sales class.
This Saturday only, I am opening the doors at 50% off. By Sunday, that price is gone.
Register now: How to make sales with Ai