David Ogilvy, the great advertising legend, once said, "Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." That's right - your headline or caption is the bait that pulls people in, the front of your house, the one thing that could determine whether you make a sale or not.
And let me tell you a little story. Naura Hayden wrote a book called "Astrological Love," but it only sold 2,000 copies out of 5,000 printed. She was sad, my friend.
Her team then resorted to selling the book in vintage stores, a gentleman bought the book, read it and fell in love with the book.
He then called Naura’s publishers to buy the publishing rights and changed the title from ‘Astrological love’ to "How to Satisfy a Woman Every Time...and Have Her Beg for More!" and sold a whopping 2.3 million copies! Now that's the power of a strong headline, my friend.
So, let me give you six headline ideas to help you sell your product or service:
- How to [achieve desired outcome]
- How to [achieve desired outcome] in [short amount of time]
- Everyone who said you should [do something] is wrong, and here's why
- Before you [make a big decision], read this
- Fast ways to get [desired outcome] and avoid [negative outcome]
- WARNING: Here's what every [target audience] needs to know before they [take certain action]
This was the principle i used to sell 3,000 copies of my book at N7,000 per copy
I also used this copywriting tactic to help a member of my whatsapp group become an amazon bestseller for 19 weeks.
Join my whatsapp group for N15,000/ for 3 months and get : coaching, networking and accountability. Also we will be reviewing THE CONFESSIONS OF AN ADVERTISING MAN BY DAVID OGILVY in my whatsapp group this Friday. Click here to join my whatsapp group : Join my whatsapp group for N15,000 here : Join my whatsapp group
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