How to make sales at events, conferences and Church

Aug 14, 2024

It’s a Wednesday morning. I’m caffeinated, hopeful, and sitting at my desk, typing this letter to you.

My studio, which shares a door with the kitchen, is quiet. My sons are off to football, and my wife is upstairs, enjoying some well-deserved 'me time' after we just celebrated our 17th wedding anniversary.

Estimated reading time: 3 minutes.

This edition is sponsored by Alpha Global— Alpha Global Africa

Let’s talk about selling. Selling is essentially change management. To sell effectively, you need to change a person’s behavior from how they’re currently ‘getting the job done’ to how you can help them get it done better.

For example, if someone is relying solely on television ads and physical newspapers to attract clients, that’s their current method of ‘getting the job done’.

But if you’re pitching your digital marketing services, you’re asking them to change their approach. And for that change to happen, you need to manage it effectively.

That’s why every salesperson and entrepreneur is, at their core, a change manager.

So, how do you find people who need change in their lives and businesses? By attending events and social experiences.

I’ve landed many high-paying clients from events one is ROLAD PROPERTY which is a company i am speaking for in London on August 24, 2024, and here’s how you can do the same:

BEFORE THE EVENT:

Identify Targets: Make a list of the people you want to connect with.
Set Goals: Determine the number of leads you aim to generate.
Reach Out: Send DMs, emails, texts, or calls to secure time with your targets during the event.
Dress the Part: Make sure you look sharp.
Plan Ahead: If arriving a day early, use Google Maps to book a hotel close to the venue.

DURING THE EVENT:

Ask Smart Questions: During Q&A sessions, introduce yourself and ask insightful questions related to the talk.
Arrive Early: This ensures you don’t get stuck at the back and miss networking opportunities.
Leverage Credibility: With permission, take pictures with high-profile attendees and post them on social media, tagging them to borrow credibility.
Stay Fresh: Keep mints or breath fresheners handy—remember, you’ll be silent for hours during the talks.
Collect Contacts: Grab business cards, emails, and phone numbers during breaks.

AFTER THE EVENT:

Follow Up: Send thank-you messages to solidify the connection.
Book Meetings: Set up discovery calls to identify how your product or service can solve their problems.
Connect on Social Media: Send LinkedIn requests and follow them, so they see your work and content, keeping you on their radar.
Go Spiritual: Pray for success in converting these leads into paying clients—because business is as spiritual as it is strategic.

On Day 5 of my 5-Day Sales Challenge, I’ll dive deep into the seven spiritual laws that drive sales. Here’s a testimonial from one of the 250 attendees of my July class:

Nuella Martins, a real estate salesperson, sold a house during the challenge and shared her success on Instagram this morning.