How to make people do what you want
Marketing and sales are psychological warfare.
Most salespeople struggle not because their product is bad, but because their signals are weak.
They fail to communicate competence, success, or authority—so prospects resist, hesitate, or ghost them.
The problem is what economists call “information asymmetry.”
You know how amazing your product or service is but your customer don’t.
Their brain is scanning for quick signals to decide who to trust and buy from.
SIGNALING
I have recently been reading a lot about the term “SIGNALING,” and I found it really fascinating.
Let’s dig in and unpack how you can apply it to your life and sales.
SIGNALING: A message sent to a receiver containing information about the party or person sending it. Or, as the economist Tyler Cowen puts it, “an action that reveals information.”
When you walk into a doctor’s office and see a certificate from Oxford University on the wall—that’s a signal of competence.
You hear of a new bank and discover that the chairman is Barack Obama, the 44th President Of The United States Of America—that’s a signal of credibility.
When you show up to pitch a new client in a borrowed G-Wagon Jeep, even the security greets you with more respect. That’s a signal of success.
Signals Gave Me A 7 Figure Job
Signals reduce resistance. They influence perception. They build trust before words are even spoken.
In fact, one time I walked into a bank office in Marina Lagos, to pitch a training program. I was dressed in a navy blue suit, red tie, and loafers. That outfit was my signal.
The manager took one look and said, “I already know you’re good. Let’s sit down.”
That meeting closed a 7-figure sales training deal.
Why? Because I signaled competence before I spoke a word.
If you’re ready to start sending better signals, position yourself as a strong personal brand and closing bigger deals…
Join my 5-Day Make Sales Challenge, happening July 25–30.
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In 5 days, you’ll learn how to:
Signal success with your presence and pitch
Eliminate resistance with psychology-backed sales strategies
Increase your closing rate with proven sales systems
Whether you sell real estate, services, or software—your signal determines your sale.
Spots are limited.
Secure yours now.
Show up sharp.
Make more sales.
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