Your behavior is very to influenceable, whether it be in shaping actions, decisions, or destinations. Acknowledging this malleability can be unsettling, yet it is an inescapable truth. Sales, for instance, are not simply an end result of cash in your business account, but rather a culmination of factors such as psychology, economics, environmental design, and language.
Consider the intriguing account shared in David Halpern's book, 'Inside the Nudge Unit,' where the British government observed a decline in suicide rates during the late 1950s. While various factors were initially credited for this decline, a deeper investigation revealed that the reduction was due to a change in the gas used for cooking. Previously, coal-derived gas emitted carbon monoxide, which facilitated suicides by asphyxiation. However, when a less harmful gas was introduced, suicide rates plummeted.
Truly we create our environment and in return our environment create us. Can you set up your day and office in such a way that it removes the friction of helping you make sales or do sales increase activities? Like
Write your sales target on a big wall, put all your sales team in one room and call it the WAR ROOM, Just do something
According to Dr. Robert Cialdini, one of the ways to influence people is to instigate them to make a commitment. It turns out that when people commit in writing that they’ll do something it significantly increases their ability to ‘DO THE WORK’
Dr. Robert Cialdini, a renowned expert in the field, suggests that influencing people can be achieved by encouraging them to make a commitment. Interestingly, research shows that when individuals write down their commitments, their likelihood of following through increases significantly.
Job advisors in the UK faced a common challenge: individuals registered as unemployed, both young and old, frequently failed to attend scheduled job interviews and appointments. However, the advisors discovered that when they asked these individuals to write down their plans for reaching the interview venue, compliance rates soared.
This finding was recently shared in my WhatsApp group, and one of its members, who works in the real estate industry, commented:
I recently shared this in my whatsapp group and one of my members in the real estate industry said
And by the way you can join my whatsapp group for N5,000 here Join Sales Factory Whatsapp group
So make your clients commit by writing and watch compliance increase
Make yourself write down your goals and your commitment level will also increase
How to increase compliance . For example, studies have shown that when individuals publicly pledge to support a cause or charity, they are more likely to follow through with their commitment. Similarly, when people make written commitments to save money or adopt healthier habits, they tend to be more successful in achieving their goals. Commitment can also be effective in influencing consumer behavior, such as when individuals commit to purchasing a product or service in advance.
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