HOW OTHER PEOPLE AFFECT US
We underestimate the influence that other people have on our choices and decisions.
People are powerful. You are powerful. By just being yourself you’re inducing other people to think, behave, and live in a certain way.
Use your power of influence responsibly.
From the clothes, you wear to the way you live check it out you’re living other people's script. Because you have THE POWER OF CHOICE you can pick and adapt a script that can help you achieve your goals.
The picture I used in this post illustrates that that’s me drinking coffee in a high-end coffee shop in Lagos and dressed like one of the men that inspire me so much
So how does all this relate to sales and the marketing of your product and services? Now, remember in sales all you’re trying to do is convince, persuade, and induce a customer to believe that your product has more value to their lives than the cash they plan to use to pay for it.
HOMOPHILY
This is the conscious or unconscious tendency to associate with people who resemble us. In fact the word ‘HOMOPHILY’ Literally means ‘LOVE OF BEING US’
This is why Nigerians abroad usually attend Churches pastored by another Nigerian, etc
RELATING IT TO SALES
There is a thing called SOCIAL PROOF in sales, which is that people like doing things that other people are doing because of our mimicking nature.
So, if you share testimonials of let’s say Doctors or hospitals that have bought your surgical equipment, you’ll most likely attract more hospitals as new clients because of the HOMOPHILY EFFECT
People with similar interests, hopes, and beliefs tend to attract each other. Birds of a feather flock together.
HOW TO GET SALES TESTIMONIALS
Ask your satisfied clients
Ask them for their permission to publish it on social media
Tell them the reason ‘Because this is how we get great clients like you
Thank them
Remember if this wasn’t important Trillion dollar companies like amazon won’t take product reviews as seriously as they do.
CHECK THIS OUT
I just posted a video on how to make sales on the phone in my YOUTUBE
CHANNEL watch it here: HOW TO MAKE SALES ON THE PHONE VIDEO
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