Hey, are you dominating
“To those who have everything, more will be given; from those who have nothing, everything will be taken.” ― Jesus Christ
This is the dominance theory at work. To dominate and take the benefits that come with it, you will have to adapt and move with the changes.
Covid-19 forced individuals and organizations to fast-track the changes that they had in their lives.
Jordan Peterson said, “As the environment supporting a species transforms and changes, the features that make an individual successful in surviving and reproducing also transform and change.” That is such a powerful and deep thought. Wow!
To dominate your industry you’ll need to pivot, adapt, and innovate continuously just to stay relevant, as the Queen tells Alice in Wonderland “In my kingdom, you have to run as fast as you can just to stay in the same place’’
THE COMEDY INDUSTRY
Before Instagram, nobody knew comedians like: ‘EDOPIKIN’ ‘MR.MACARONI’ OR ‘MR.FUNNY’
All we knew prior to Instagram videos were guys like AY, BASKETMOUTH, ALI BABA, and so on, but some of them didn’t pivot or adapt to making short skits online, this opened the market to the social media savvy young comedians and this has accelerated their careers with: endorsement deals and all the good stuff.
So, adapt or be crushed
THE MATTHEW EFFECT
A sociologist, Robert K. Merton, coined the term, The Matthew Effect, when he observed that prominent scientists often get more credit than a comparatively unknown researcher, even if their work were similar. It also meant that credit will usually be given to researchers who were already famous.
This concept is not new, it was inspired by the biblical parable of the talent beautifully told by Jesus Christ in the gospel of Matthew 25:29. I quote, “Whoever has will be given more, and they will have an abundance.’’
So the people at the top of the food chain of all professions tend to attract all the juicy opportunities in that field
A GAME OF PERCEPTION
They say that perception is reality. When a person is perceived to be the leader in an industry, that person or organization tends to attract most of the juicy, elaborate, and big jobs or opportunities in that industry.
Look at the compere or Master of Ceremony industry in Nigeria; Ebuka and IK Osakioduwa, better known as IK, are perceived to be the biggest MCs in Nigeria. But are they really the best?
Look at the music industry; almost all the big endorsement deals tend to go to: Burna Boy, Davido, or Wizkid
POSITION YOURSELF
If your industry has a big known name, why don’t you create a niche and dominate in that niche?
So instead of doing general customer service training, why not position yourself as a CUSTOMER SERVICE TRAINER for only hotels, like my coaching client does so well on Instagram: https://instagram.com/thehospitalityboss?utm_medium=copy_link
With social media, hard work, and creativity it has become extremely easier now to position yourself in the mental playground of your industry as an expert in a niche or subject matter.
HOW?
1. Pick a niche, industry, or subject that you can win at.
2. Position yourself as an expert by giving out great content (through videos, blog posts, podcasts, tweets, Snapchat) relentlessly and consistently every week. Look, if you think that your posts once or twice a month is going to make you known, you are carelessly wrong. Look at what guys like Falz the Bahd Guy have done with Instagram!
3. Call yourself an expert until you believe it; when you do, the marketplace will.
4. Speak at events.
5. Get press from local newspapers, radio, or TV shows.
6. Dress like an expert.
7. Network and attend events.
8. Get awards and recognition for your expertise.
9. Write guest articles.
10. Read massively on your niche or subject matter.
In conclusion, use The Matthew Effect to your advantage and reap the rewards.
EXACTLY HOW TO MAKE N1,000,000 MONTHLY AS A COACH, SPEAKER, OR AUTHOR WEBINAR
Are you a coach, speaker or writer? This is for you.
You have spent time and money getting your coaching certifications, but are you making money from your gift?
I have done coaching consistently for 10 years.
My clients include GTBank, Access Bank, Zenith Bank and much more. I have written and published 7 books, appeared on CNN, spoken at 2 TEDx conferences and being a two-time guest lecturer at the Lagos Business School.
Let me help you scale your coaching, speaking, and writing business.
I WILL ANSWER THE FOLLOWING QUESTIONS IN YOUR HEART
1. How to get clients.
2. When to do coaching full-time.
3. How to make money as a coach or author.
4. Are there not too many coaches already?
5. But I am not a success, who will listen to me?
WHAT YOU WILL LEARN
1. The 10 cash revenue streams for coaches and authors.
2. How I sell over 1,000 copies of my books a year using my SSS strategy.
3. How to get the attention of and get booked by corporate organizations.
4. How to attract paying clients using my Hunter and Seduction Strategies.
5. The 7 spiritual practices for making sales, and so much more.
To get answers to these questions and more, click on the link below to register:
HOW TO MAKE N1,000,000 COACHING, WRITING, AND SPEAKING WEBINAR
HOW TO REGULARLY MAKE N1,000,000 MONTHLY FROM COACHING, SPEAKING AND WRITING Webinar
Fee: N10,500
HOW TO REGISTER
1. Click on the link in my Instagram to register. Or
2. KATALYST CONSULTING GT BANK
00 39 02 5963 (Send an evidence of payment via DM or via email to hello@iampaulfoh.com)
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