Double Your Sales In 30 days with These 6 Persuasion Techniques- Even if you can't sell
Let's talk about the ultimate goal of sales: increasing the number of people who buy from you through DMs, emails, in-person meetings, and phone calls. Now, when it comes to closing deals, the experts tell us that salespeople typically hit around a ten percent success rate. That means, out of 100 solid inquiries, you can expect about 10 folks to sign on the dotted line. Not too shabby, right? This little nugget of wisdom tells me that if you can get your product or service in front of the right people, sales are within reach.
But here's the real gem: making a sale once is good, but making sales consistently is where the true artistry lies. And that's where we bring in the six elements of persuasion by the legendary Robert Cialdini:
Reciprocity: Us humans have an innate tendency to give back when we receive. It's in our DNA. So, as a savvy businessperson, your job is to tap into this natural urge. Give your customers something of value that doesn't break the bank – maybe a sample product, a report, a template, or a quick video on how to use your product. This creates a sense of indebtedness, and they're more likely to buy from you. I was at a mall yesterday and this happened:
Commitment and Consistency: When people commit to a small action, they're more inclined to commit to bigger ones. Here's a neat example: job advisors in the UK noticed a problem with candidates not showing up for interviews. To tackle this, the government mandated that candidates write down how they'd get to the interview – a small commitment. Lo and behold, the show-up rates shot up. You can apply this by asking clients to book a slot on your digital calendar. Instead of just a verbal agreement, send them your Google calendar link. I heard from a member of my WhatsApp group in the real estate field that her conversion rate for site inspections soared when she started using this approach. You can join my whatsapp group here Sales factory whatsapp group
Social Proof: We humans are social creatures to the core. Our communities shape our worldview, and that's precisely why testimonials and reviews are potent weapons in the sales arsenal. Now, there are three types of testimonials you should be sharing:
Expert Testimonial: Picture this – an expert in your industry vouching for your product. Like, "This toothpaste is endorsed by the Dental Association of Nigeria." That line alone can work wonders in convincing people to buy that toothpaste.
Same Industry Testimonial: Share testimonials from a client in the same industry as your prospects. For instance, I was recently doing sales training for a bank in Nigeria, and before they brought me on board, I showed them a testimonial from another bank raving about how thrilled they were with my sales training. Hear the testimonial
Result Testimonial: These are testimonials from clients who achieved specific results, like going from point A to point B. This kind of proof packs a punch. Here is an example of what i did for a client:
Authority: We're wired to follow authority figures – be it lawyers, doctors, parents, teachers, or accountants. We tend to do what they say without question. So, here's the deal – can you position yourself as an authority in your customer's world? If you can, they're more likely to heed your call to buy. Here's how to do it:
Look the Part: Dress and act like the authority you are.
Display Your Credentials: Put your awards, degrees, and certifications out there for all to see.
Write in Newspapers: Get your insights and knowledge published. It adds a solid layer of credibility.
Liking: People prefer doing business with those they like or relate to. So, emphasize your similarities with your clients, not your differences. We all gravitate towards people who share our interests and values.
Scarcity: The fear of missing out is a powerful motivator. To harness this, highlight limited-time offers, discounts, or promotions. Make it crystal clear when your product or service is in high demand. And throw in some countdown timers and limited stock notifications.
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