Every business is now a content business. Content a basically a story about your business, its process, its customers, and its products and services. The better you are at telling your story to your clients the more money you’ll make. This is because, in today’s world, we don’t buy products for the sake of a product anymore, we buy because of the stories attached to the product and the number of people who are buying.
YOUR CONTENT SHOULD…..
Uncover the needs and wants of your clients. This is important because a lot of times clients don’t know what they want until they see it
Point the arrow back to you as the solution to the needs and wants of your clients
Persuade people to buy from you on your behalf
Tell the world what you stand for
Build your audience consistently with valuable content, that can either make them laugh, learn, or be informed. The popular skit maker on Instagram @edopikin who a currently in the UK for a comedy tour is an example of the power of the three trifectas:
CONTENT CONSISTENCY + AUDIENCE+ MONETIZATION= Success
From obscurity, this guy is now famous and rich through the power of my audience TRIFECTA
The TRIFECTA of content will only work if you’re willing to stay consistent by showing up every day.
This works for all products and services so don’t excuse yourself from the party. Build your audience and you’ll never lack sales.
See video of EDOPIKIN in the UK
So EDOPIKIN's show in the UK was a success because his audience has become his billboard and that’s a force multiplier.
I can’t even begin to tell you the jobs I have gotten recently from committed consumers from the table of my content.
Put your content on all platforms. What use is your content if nobody sees and engages with it? Cut and repurpose your content. Like a one minute video on Instagram can be chopped up into a 30 seconds video for WhatsApp status with a call to action
CONTENT CREATION TOOLS THAT I USE
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