Alex Hormozi's Best Quotes to make you take action
It’s Wednesday morning. My sons just returned to school after the summer holidays, and my youngest started secondary school today.
They say if you have three children in secondary school, you’re officially old!
Estimated reading time: 5 minutes
In this edition of THE FOH LETTERS, I’m sharing ten powerful quotes from Alex Hormozi that can help you succeed. These quotes are not just words; they’re actionable insights that, when applied, can truly improve your life and business. Let’s dive into them, categorized by themes.
1. The Power of Consistency and Standards
"We don’t rise to the standards we have when others are watching; we fall to the standards we have when no one is."
If you work two hours straight when people are watching but only 30 minutes when no one is, that 30 minutes is your true standard. Your revenue will reflect those 30 minutes, not the two hours. Your real standards are set when no one is looking, and those standards shape your results.
"You don’t work that hard. And that’s why you’re progressing so slowly (or not at all)."
If you’re wondering why you’re not progressing as fast as you’d like, take a hard look at your work ethic. Alex is a hard believer in hard work so this point may touch some of you the wrong way.
2. Embracing the Process, Not Just the Outcome
"People wish for other people’s lives but not for their sacrifices. We wish for the prize but not for the price."
It’s easy to envy someone’s success, but do you envy their struggles and sacrifices? If you knew the pain, self-doubt, fear, and problems they had to overcome, you’d think twice before feeling jealous. Don’t just emulate people’s successes—emulate their journey, their process, and their steps.
"Every successful person starts with: 0 revenue, 0 subscribers, 0 customers, 0 fans. And the only difference between them and everyone else is they actually start."
Remember, every success story begins at zero. What sets successful people apart is their willingness to start despite having nothing. The journey from zero to success is all about the grind and determination.
3. The Importance of Asking and Taking Action
"If you have no money, you should have no shame. Knock. Call. Email. Text. DM. Ask. Life-changing doors don’t open themselves."
Closed mouths don’t get fed—ask for what you want. Recently, I reached out to Bright Okereke, Co-founder of Flinxrealty, to sell my 5-day make sales challenge webinar. He bought five slots for his sales team. I also closed a deal with a CEO in Abuja, selling 20 slots to his sales staff. Remember, doors of opportunity don’t open themselves—ASK.
Hear the Testimony of a company i coached to N300,000,000 in sales
Get details of my 5-DAY MAKE SALES CHALLENGE WEBINAR HERE: 5-Day make sales challenge
"Next time you say you can’t figure something out, set a timer for 20 hours. Actually try for 20 hours before you quit. It’s not hard; you haven’t even tried yet."
Before you give up on a task, dedicate a solid 20 hours to figuring it out. Most people give up too soon, but real breakthroughs often come after hours of persistent effort. Try harder before deciding something is beyond your reach.
According to experts if you spend 1 hour a day learning a skill you will master it.
4. Customer-Centric Mindset
"One of the truest laws in business: The more money you make other people, the more money you make."
This is a powerful principle. If you help others get what they want, they’ll help you get what you want. When you put the customer first and genuinely work towards their success, your own success follows naturally.
"If you want to conquer churn, you have to master onboarding."
Running a subscription business has taught me a lot about churn rates. People will always leave and return, regardless of how big the company is. For instance, I haven’t renewed my Netflix subscription in a while, but I will eventually. The key to surviving in such a model is mastering customer onboarding and continually bringing in new customers.
5. Accountability and Self-Improvement
"If you want to make yourself feel better, blame other people. If you want to make yourself get better, blame yourself."
Where blame goes power goes. If you blame someone for your challenges you have given them your power, if you blame yourself you have taken the power and you will fix it.
"People don’t trust you because you haven’t done anything yet. In the real world, the proof comes before the pudding."
Trust isn’t given; it’s earned through action. If people don’t trust you, it’s because you haven’t proven yourself yet. Show them what you can do, and trust will follow.
6. Work Ethic and Persistence
"Work like your life depends on it. Because it does."
Success isn’t a game; it’s a battle for survival in a competitive world. Work like your life depends on it because, in many ways, it does. The level of effort you put in today will determine the quality of your life tomorrow.
These quotes are more than just words—they’re a blueprint for success. Apply them, and watch how they change your life. And don’t forget to share this with a friend. It took me 8 hours to write it, but it’ll take you just 10 seconds to show how generous you are.