“The purpose of a business is to create a customer” Peter Drucker
If your business does not have a consistent and regular way of manufacturing paying clients you’re screwed!
If you have a predictable method of creating new paying clients, you’ll have revenue, profit, fame, and success.
START WITH WHAT IS WORKING
Even if you only have a handful of paying clients at the moment in your business the question I want to ask you is ‘HOW DID THEY FIND YOU?” Have you ever asked them the holy question ‘HOW DID YOU HEAR ABOUT US?”
If you know the road that a customer followed to discover you and pay for your product or service, you must strengthen that road to get more paying clients from that road. If you discover that 60% of your paying clients come from your WhatsApp status, you should think of ways to make the content on your status better, more engaging, or even changing the content incarnation.
Do videos, text, audio, skits, etc
TWITTER BAN
Imagine if your only paying customer acquisition source was Twitter!!!!!! When the Nigerian government shut down Twitter you’ll be in trouble. The lesson I learned from that ban is ‘DIVERSIFY YOUR PAYING CLIENT ACQUISITION CHANNELS’
HERE ARE MY PAYING CLIENTS ACQUISITION CHANNELS
ADS: I get paying clients through the ads I run on Facebook, Instagram, and collaborations with big brands
INSTAGRAM CONTENT: My Instagram content has brought so much joy and cash into my life. From one-year sales training retainers, I have with 3 companies to sales training with banks and top companies. That is why I put out a piece of content relentlessly and daily on Instagram. Take Instagram seriously
VIDEO: According to the 1 Billion dollar company Hubspot, 90% of customers say a video from a brand or personal brand helps them make a buying decision, and 64% of customers say that seeing a video makes them more likely to buy. So are you doing videos for your business? It’s a cheap and useful way to create paying clients. One type of video that you should be doing is UGC (User Generated Content) This is when a client videos themself using your product or unboxing your product. I got a 1-year sales training from that strategy trust me it works
I will share the remaining 4 strategies in depth tomorrow June 13, 2021, by 9 PM Nigeria time in my FREE WEBINAR ON SALES with Nelly Agbogu CEO of the uber-successful Instagram page @naijabrandchick.
Click on the link below to REGISTER and get the Zoom link
https://forms.gle/FVz3M6fxYyfMiVVP8
COOL STUFF
I just finished watching season 2 of my favorite Netflix series LUPIN and wow am sooooo in love with: Paris, Baguette, French bread, and Frech Press.
Hahaha have a great week guys and be safe
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