6 things I learned about sales and marketing last week { The 5th one will warm your heart}

I took my sons out today for Church evangelism, got back home then decided to write you a letter which I hope will be useful.

Here are the six things I learned about sales and marketing this week:

1. Make the offer—daily

Nobody knows what is in your mind so make an offer. Scratch that: make the offer daily. Example: I created an online course, made an offer and boom! Look at some of the sales below

2. Post regularly on proven platforms

Post several times a day on the platforms that have given you a nod of success through comments, sales, and follows. Post five times a day or more.

3. Invest in learning

Pay for online courses and buy books. I paid for an online course recently and what I learned boosted my sales this week. Charlie Munger said: "There are ideas worth billions in a $30 history book."

4. Never allow disrespect twice

A client whom I gave access to one of my programmes for 25 of his staff—my payment was ₦2,500,000—after access the client refused to pick my call and pay. I felt bad and hurt but I channelled my energy to get better and vowed for that to never repeat itself again. Never let people disrespect you twice.

5. Build rapport before selling

I took my sons for evangelism to share our church flyer. My son realised that people were not responding to him then he devised a new method. He said: "You look fly, do you want a flyer?" Hahahaha and boom—his response rate went up. Sales lesson: build rapport with people before you sell.

6. Positioning is everything

I closed seven-figure sales training during the week. The client said someone referred you and said you can deliver on the sales training for us. The reason that happened is because I was positioned in the mind of the referrer as 'sales trainer' not life coach, so when the opportunity showed up the positioning showed up. Question is: what are you positioned as in people's minds?

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Here are some the things you will learn:

• MODULE 3: Empathy Mapping & Future Projection — Understanding Your Audience & Their Desires

  • Feature: Deeply understand your audience’s “Hell They’re In” (financial fear, analysis paralysis, zero creation ) and their “Belief Prison” (“market is saturated,” “no one will pay” ), so that you craft solutions that genuinely resonate.

  • Feature: The “Hell Grid” and “Success Story” exercise, so that you articulate their exact pains and desires, making your offer irresistible.

  • Feature: Develop your “Escape Ladder” and the S³ Model (“Story → Steps → System”), so that you create a clear, step-by-step pathway for their transformation.

  • Outcome by Module 3: You become the proof. You know what got you out, and what others need. You’re ready to package your escape plan.

• MODULE 4: PRODUCTIZE THE LEVEL YOU’VE MASTERED

  • Feature: Turn your climbed level into a scalable digital product, so that you start monetizing your hard-won experience. (“If you’ve crossed a bridge, someone behind you is Googling how to do it. Sell them the shortcut.” )

  • Feature: The “Teach the Level You’ve Left” Framework and the L.E.A.P. System™ , so that you extract your unique outcome and translate it into a marketable product (Level Surpassed, Emotional Hell, Actual Steps, Product Possibilities ).

  • Feature: The “2-Level Rule”, so that you target the ideal audience who finds you most credible and relatable.

  • Feature: The “Productization Template” – a fill-in-the-blank system for your digital offer, including your “Transformation Statement”, so that you instantly create a compelling, clear offer.

  • Feature: Build your unique framework and define product ideas (mini-courses, guides, coaching), so that your expertise becomes a clear, sellable system.

  • Feature: A “Monetization Stack” of simple tools for payment, delivery, and email, so that you launch and scale your product efficiently.

  • Feature: Strategies for “Market Yourself as a Map, Not a Guru”, so that you attract an audience by providing genuine value and become a trusted guide, not a distant expert.

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