A lot of times your customers are unaware of the reasons why they buy your products and services. You on the other hand think the reason or reasons they buy from you are LOGICAL- Wrong
If you know your clients more than they know you, you’ll influence, persuade, and sway them to your neck of the woods. Let’s get into the 5 ways……
MERE EXPOSURE EFFECT: This law states that, the more we as humans see something the more we tend to like and trust it. Everywhere you turn you’ll see a Coca Cola related thing from ads, to their branding of chairs in restaurants. Notice, when you buy a Coca Cola you don’t even check expiry date. Hahahahaha that’s because you trust them due to the law of MERE EXPOSURE EFFECT. That’s why I post everyday on social media it makes people and organizations trust and like me and in the process pay for my services. Am already booked till December 2022. Expose your brand more
STATUS QUO BIAS: This law states that humans don’t like change. You prefer the familiar to the unknown. That’s why your videos and marketing materials should make people hate their present condition and want a newer reality with your product. Use things like: BEFORE AND AFTER PICTURES, TESTIMONIALS OF OTHER PEOPLE AND STATISTICS. Like 70% of smokers don’t live up to age 50! That may jolt a smoker who knows.
PRIMING EFFECT: The information you see first tend to influence your subsequent decisions in a given situation. If you have a clean office in a good location, when people walk in they tend to agree on the price of your service or product because your office had primed their minds to see you in a certain way.
ANCHORING EFFECT: A client asked me to speak to his staff about CLOSING THE SALE last week, I told him my price was N800,000 he later begged and we agreed N500,000. Actually N500,000 was the price, but I had PRICE ANCHORED him by telling him the training was N800,000. That’s the practical use of anchors. Put differently SNICKERS the chocolate company increased their sales by 38% by changing the word ‘THEM’ to ‘18’
AUTHORITY BIAS: This law states that we as humans, believe the opinions of those in authority over us a lot. That’s why doctors hang their degree on the wall in their offices and wear a stethoscope. I told one of my personal coaching clients to write on her bio 20 PROPERTY SOLD IN 2021, because that’s exactly what she did, it’ll activate the law of authority and make more people trust and buy from her.
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