5 BOOKS ON SALES AND COPYWRITING EVERY SMALL BUSINESS OWNER SHOULD READ- # 3 Helped me set up AFFILIATE PROGRAM FOR MY BUSINESS
“If you don’t read books, you are functionally illiterate, and you will be incompetent because your personal experiences alone aren't broad enough to sustain you.” Jim Mattis
In the last year, I have read 20 books on sales and marketing. Fortunately for me most of them were phenomenal, but here are my top 5
Book #1 Atomic Habit- James Clear. Every Youtuber and podcaster I respect and follow has directly or indirectly recommended this book to me
The reason why this book is excellent is that it gives you a practical, actionable and easy way to form any habit. If sales and marketing is a habit you want to form then I suggest that you read this book. One of my key takeaways from this book is designing your physical environment to support your new habit and discourage your destructive habits. I have written almost 380 articles of THE FOH LETTERS from a specific chair in my studio at home. When I sit on that chair my brain knows, it’s time to write.
Tip to Apply: Start by identifying a specific spot where you will perform your sales and marketing activities. Consistently using this space can condition your mind to focus on these tasks.
Book #2 The Robert Collier Letter Book- Robert Collier. This is popularly called the copywriting bible, it was published in 1931. Here’s why I like the book, it directs you to uncover the conversation that is taking place in the head of your customer before selling him or her anything because people are only interested in their needs.
Tip to Apply: Before crafting any sales message, take time to write down what you believe are the primary concerns and desires of your target customer. Use this insight to shape your communication.
Book #3 Magnetic Marketing- Dan S. Kennedy. Wow, I love Dan Kennedy he is direct and unapologetic in the way he communicates. Here’s why I like the book, it teaches that you should make your clients raise up their hands before you sell them anything by giving them a lead magnet, that you should magnetize them and not chase them. This book exalts the power of marketing.
"Without marketing, something terrible happens... Nothing." - P.T Barnum
Book #4 Scientific Advertising- Claude Hopkins. “This book must be read 7 times if you want to persuade and sell in the modern age” This was what the founder of OGILVY (The largest advertising company in the world) David Ogilvy said.
Tip to Apply: Create a valuable lead magnet that addresses a key problem your target audience faces. Use this to attract potential clients and build your email list.
Book #5 The Perfect Day to Boss up: A Hustler’s Guide To Building Wealth- Rick Ross. Rick is a lyrical genius. He is super wealthy and wise. One thing I like about this book is when he said “ The dangerous thing about our excuses is that a lot of them make sense”
Tip to Apply: Identify one excuse that has been holding you back and challenge it head-on. Develop a plan to overcome this barrier and take actionable steps towards your goal.
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On the 136th episode of the Paul Foh Podcast, I interviewed Sunday Times bestselling authors Ken and Mary Okorafor. They became financially independent at 34 years old, paid off their mortgage in 7 years, and run one of the largest communities in the UK, the Financial Joy Academy.
In this episode, you will learn:
How to live on a budget
How to be on the same page with your romantic partner financially
The money mindset that makes people poor
How to buy a house
How to monetize your skills
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