4 familiar sales making problems- Which one do you want to overcome?
Dear friend and subscriber,
It is March! The new month stretches before you like a blank page of a personal diary.
What will be written from now to the end of March? Will be stories of wealth, health, and wins? Or stories of excuses, loses and pain? Well one thing is for sure, whatever that will be written on it will be written by you.
You’re the number one storyteller of your life.
I did a poll to by over 400 people whatsapp group 1 members on sales challenges and here are the common enemies
Getting leads
Converting leads into paying clients
Increasing conversion rate
Retention
GETTING LEADS
The lifeblood of your business is customers. You must develop a lead generation system to ensure that your sales pipeline is always full with prospective clients. You can do that by paid advertising, great content, great content distribution and referrals. Get obsessed with lead generation because it prevents running out of money. This must be an obsession not a casual commitment. Speaking of obsession here’s what Bill Gates did
“ On why Bill Gates ripped out his car radio:
MM: “Back in the 1980s, Bill Gates gave me a ride to the airport, and the radio was missing from the car. Big gaping hole in the dashboard. I said ‘Bill what happened, did you get ripped off?”
BG: “No, I had it taken out.”
MM: “Why did you have it taken out?”
BG: “I drive from my home to the office, which is seven minutes and 32 seconds. And then I’ll drive from the office to the airport which is however long. If I’ve got the radio, I’m afraid that I’ll switch it on and I won’t be thinking about Microsoft.”
Wow!
Converting leads into paying clients
So your commitment to getting leads have brought them to your digital and physical doorstep in the form of inquiries, dm, text, phone calls and physical knock on your door the question is how are you going to convert them into paying clients?
Do you have a selling script, warranty, guarantee, promo, and a before and after. Those are killer sales conversion tools. How many of them do you use religiously? Speaking of testimonials read this from a member of my community
“My Name Is Esosa
I am a member of Paul Foh's Sales Factory WhatsApp Community
These are the 3 things this Community has helped me know;
➡️ Super heightened sales knowledge. I work in sales and it could be daunting IF you are not constantly learning and not just learning anywhere - Learning from someone who has been there and done it over and over. I began with Paul Foh's podcast before joining the paid community and even that FREE podcast alone is GOLD!
My personal development actions became 10x more intentional! Listening to Paul Foh every morning pushes me to be MORE; to do MORE!
The teachings. Good Lord. Paul Foh is different. The analogies he makes while teaching will ALWAYS help you remember when it's time to apply. The last sales call training we had further made me affirm to myself that I have met one coach I'll stick with for as long as he decides to be in business 😂😂
Thank you so much Paul Foh. If I continue dey write my paragraph no go finish. I for like dey selfish to hoard you 😂😂 But more people need to pay you please... You over - deserve!”
Should you consider joining my community click on this link: sales factory whatsapp group
Increasing conversion rate
A sales conversion rate is a metric that measures the percentage of potential customers who take a desired action, such as making a purchase, signing up for a newsletter, or completing a specific goal. It is a crucial performance indicator in sales and marketing, providing insights into the effectiveness of a sales process or marketing campaign.
The industry average is 10%, which means if you contact 100 qualified leads 10 will make a buying decision. Your job is to figure out a compelling way to increase that ratio. You can do a promo, make an offer, bundle your products, pay on delivery, spread payment try any of these increase in sales conversion strategies.
Amazon uses, same day delivery for prime members as a conversion tool.
Retention
I believe every business should have a retention offer. The premise of a retention offer is that a client’s problems never go away. Examples are: loyalty cards, subscriptions, and memberships.
If you fix any of these you’ll increase your sales. Thank you
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