3 DIFFERENCES BETWEEN SALES AND MARKETING
This will be a short READ.
MARKETING STARTS BEFORE SALES: Marketing is the billboard you see, the advert on the radio, the advert on television, the full page advertising in the newspaper, the interview of the CEO on a podcast, the CEO that spoke at a conference.
What those things do is that it seeds the product, service, and company in your mind so that when you eventually meet a salesperson from that company you go like, “ Ha, I know about that company’’
Marketing goes ahead to speak about you before you show up in the room. The question is ARE YOU GIVING MARKETING THINGS WORTH TALKING ABOUT?
MARKETING SELLS TO MANY, SALES SELL TO ONE: The billboard you saw on your way to work or the gym this morning has been seen by millions of people in your city, but you can only sell to a person at a time or at most a few people at a time. EMBRACE marketing, marketing is a leverage
MARKETING GENERATES LEADS, SALES TURN THE LEADS INTO CASH
Good marketing helps to fill up your sales pipeline with inquiries about your product or service, while your salespeople should use their selling skills of persuasion and influence to convert those potential clients into cash
TESTIMONIAL
The reason for this impromptu message isn’t to tell you how great of a sales coach you are, rather, I JUST WANT TO SAY THANK YOU, for igniting the flame of sales in me.
A few weeks ago, I made the first of many sales yet. I closed the sale of a particular house type worth about 99.9M?
In your words: “if you stay ready, you ain’t gotta get ready”, that’s been my sales mantra ever since the training!
Staying ready with the various sales skills, principles you’ve taught me, and most importantly, the application of theory of marginal gain in my everyday life, has been a life-changer. Thank you, sir, for the magic you do with sales coaching and when next you’re in Abuja, your coffee break is on me! Cheers 🍻 “
SELL ANYTHING TO ANYONE 4-WEEKS LIVE SCHOOL
Hey,
I am doing a 4-weeks live online school. Click on the link below to read about it:
https://iampaulfoh.com/sell-anything-to-anyone/