2 WAYS TO GET THE FIRST 20 PAYING CUSTOMERS IN YOUR BUSINESS OR SIDE HUSTLE
Lessons from Fibre.ng and Zenith Bank Plc
‘How can I get more customers?” This question should always be on your mind because there is something about questions and it is that, they tend to attract their answers if we stay long enough with them.
Einstein said, “It’s not that I’m so smart, it’s just that I stay with the problems longer.” Or put differently I stay with the ‘QUESTION LONGER’
‘For everyone who asks receives’ Jesus.
YOU HAVE NOT, BECAUSE YOU ASK NOT
So if asking is so powerful, how do you get your first set of paying customers in your business?
FIBRE.NG
Fibre is a Lagos-based real estate company that specializes in helping young professionals and families get quality accommodation and pay monthly rent instead of yearly rent. Their slogan says it all “ Live in Lagos, pay monthly’
HOW THEY GOT THEIR FIRST SET OF PAYING CLIENTS
1, On Twitter, they were building their audience by sharing relevant content before launch. Below is an example of some of their content
2. Then they created a landing page and email list
3. They then made an offer and this was the exact offer “ LIVE IN LAGOS, PAY MONTHLY INTERESTED? SUBSCRIBE HERE” So over 200 people sent their email addresses and when they finally launched some of them became paying clients of fibre.ng
LESSON FOR YOU
Before you ask people to buy anything from you in today’s world you may need to think about building the audience first
‘WORDS’ Let your caption speak to the needs of your audience . Look at fibre “live in Lagos, pay monthly’ It speaks only to those who live or want to live in Lagos and pay monthly. If you need help in crafting compelling captions that lead to sales why don’t you register for my ‘HOW TO WRITE CAPTIONS AND CONTENT THAT MAKE SALES FOR YOUR BUSINESS’ Click link HOW TO WRITE CAPTIONS & CONTENT WEBINAR
They had a clear call to action
ZENITH BANK PLC
“Customers were willing to place their money in Zenith Bank as a start-up in 1990 because of the relationships I had built with them over the years whilst working with IMB and Merchant Bank of Africa. I had built up a strong network of top corporate contacts that served as a pipeline for Zenith Banks initial customer base” Jim Ovia ( Founder of Zenith Bank Plc) Zenith Bank is currently the most valued Bank in Nigeria as of this writing with a market capitalization of over N800 Billion.
LESSON FOR YOU
Zenith Bank got its first set of customers from their existing relationships.
So, pick up your phone and start calling your family members and friends to patronize your business that patronage will build momentum for you.
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