12 ways to get 100 customers for your business
12 methods I've personally tried multiple times for my CRM, Subscription, Real estate and Coaching business
1 · Cold Emails
Send cold emails, but go for quality, not quantity: pick 20 well-researched prospects. If you get no reply, tweak the copy and resend. Repeat until you receive at least two replies.
Wondering where to find addresses? Check Hunter.io and Apollo.io.
2 · Social-Media DMs (LinkedIn, Instagram, X, Facebook, WhatsApp)
Record a 15-second Loom/Zoom video breaking down a prospect’s business, website, or personal-brand problem. The video proves it’s personalised.
True story: I once DM’d an organiser on Instagram, landed a speaking slot in London and met the great Obi Cubana.
3 · Free Trial—The “Suya-Man” Strategy
Give people a taste of your product. Like the suya seller who hands you a sizzling sample, a free trial hooks prospects.
Last year I delivered a free talk at a real-estate retreat. Afterward I closed a ₦2,000,000 sales-training deal.
4 · Podcasts
Pitch yourself to relevant podcast hosts. On air, demonstrate your tools, share a testimonial, give a free sample. Slice the episode into clips and share them everywhere content that keeps selling.
Recently, founders of a UK AI start-up came on my show. A listener hunted down my details to reach them; today they’re in business together and that listener paid to join my WhatsApp community. One episode, two customers win-win. See the episode: Ai
5 · Webinars
Host your own webinars and volunteer to speak at others’. I once met a client through a webinar appearance; I’ve since earned nearly ₦10,000,000 from that single relationship.
6 · ROI Case Studies
Proof kills doubt. Collect screenshots, numbers, testimonials. I’m Head of Growth at SURF PAGER and 30 + clients rave about us. No customers yet? Be your own case study show, for example, how you beat overweight with your own method.
7 · Communities
Join niche WhatsApp, Telegram, and Slack groups. Introduce yourself, state the problem you solve, then contribute intelligently; useful comments make you unforgettable.
8 · Sponsor Micro-Newsletters
Advertise in newsletters (like this one). ROI can be huge because you never know who’s reading. To place an ad here, email hey@paulfoh.com or WhatsApp +234 806 943 8614.
9 · Speak on Stages
I hosted a client’s London event; the real estate event organizers sold $5 million in property on the spot. The more hands you shake, the more money you make show up, ask for the mic.
10 · Engage the Spiritual
Pray, fast, affirm success. I’ve just recorded 50 powerful sales affirmations. Grab them and track every activity (yours and your team’s) with Page Surfer
11 · Cross-Promotion & Everyday Hustle
Partner with a peer brand and shout each other out on social media pure win-win. Talk about your product daily until it sticks. Pick up the phone and cold-call every contact; you’ll be shocked how many say “yes.” And always, always create amazing content.
Talk about your product daily on social media unti you make sales
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