1 vs many buyers
In 1854 there was a cholera outbreak in the Soho district of London killing a lot of people.
The medical establishment at the time believed that the disease was transmitted through bad air, however Dr. John Snow a British physician had a different opinion.
He approached the disease outbreak like an investigative journalist. Or in the words of 88 year old writer Robert Carro turn every page.
He and his team mapped the diseases spread and noticed that
The cases of cholera in the affected area was concentrated around the Broad Street pump this was a time where people still use to come out of there houses to get water.
Through his investigation, he found that the water from this pump was likely contaminated with cholera bacteria. Snow convinced the local authorities to remove the pump handle, effectively halting the use of the contaminated water source.
Remarkably, this spread was not a one-to-one transmission but rather a one-to-many scenario. One pump to many households in London
Drawing a parallel, similar dynamics unfold in the world of content dissemination.
Craze Clown the PUMP to Spyro
The song ‘Who’s Your Guy’ by Nigerian artist Spyro is a phenomenal hit. The original song has over 7 million views on youtube and the remix with Tiwa Savage has 122 million views making Spyro a very wealthy man
Here’s tl;dr of how the song became a hit.
The instagram Content creator and comedian Craze clown heard the song, liked it and started playing it on his Instagram and Tik Tok page at some point people taught the song was his song. Now, Craze clown has 4.9 million instagram followers that’s a massive audience.
By Using the song consistently in his videos the song went viral, because like the water pump in London that was responsible for the spread of cholera craze clown was the DARK BROADCAST responsible for the spread of the song
A dark broadcast according to Derek Thompson is “ People or companies distributing information to many viewers at once, but whose influence isn’t always visible to the people outside of the network.
FIND YOUR DARK BROADCAST
Essentially dark broadcasts help you go from 1 to many and this increases the distributive power of your : ideas, products, and services. Before you approach your dark broadcast ensure that your product is very good.
Before you read further- BE A DARK BROADCAST for someone. Post your friends business on your whatsapp status or social media page
TYPES OF DARK BROADCASTS
Paid: This when you pay an influencer, whatsapp group admin or someone who influences a lot of people to talk about your product or service
Free: The definition is the same the only difference is that one is paid and the other os free. Imagine the pastor of a 5,000 people church announce on stage that they only buy bread from your bakery which is just down the road!
I Hope you found this useful
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